Benefits of Sponsorship
Sponsoring causes has gained in popularity over the last decade. Companies and products find it increasingly difficult to differentiate themselves from competitors and to align their brand values with the values of their consumers. Supporting a cause that matters to your customers is a great way to achieve those business objectives.
In recent surveys:
- 92% of consumers consider it important for corporations to contribute to nonprofits
- 76% of consumers have taken part in at least one cause-related marketing campaign.
- 90% of teenager said they would switch to a brand affiliated with a good cause, if price and quality were equal.